It’s the most wonderful time of the year, not only with holiday celebrations but also in the mobile world. Mobile engagement increases a significant amount around now as users shop, travel and have more time to keep up on the news. A recent survey done by a consumer research group noted that 48% of shoppers plan to use their mobile devices to help with their shopping. Stores across the globe are releasing special holiday shopping apps to take advantage of this significant percentage.
If you haven’t released your TapLynx app yet, this may be the time to do it. Whether you’re in development mode or your app is live, it’s not too late to integrate push notifications, powered by Push IO. Push notifications are a powerful way to engage your users this holiday season and are a good add on to any kind of app. Integrating pushes will help you stand out among the handful of other holiday apps fresh on your users’ mobile devices.
Here are a few tips from the team at Push IO to maximize the mobile shopper frenzy:
- Mobile users plan to use their apps to comparison shop this season. If you’re a news publisher, we recommend featuring any content related to gift tips in your publication content. As soon as you publish these, push notify your users.
- Mobile alerts drive about 1 out of 3 users in stores. It has been found almost 30% of these users will then make a purchase inspired by their pushes. If you are a store, we recommend maximizing on these sales leads with your pushes.
- Send out push notifications about deals, specials, holiday hours and any other relevant content. They’ll be looking for updates throughout the holiday season.
Happy building this holiday season!